The themes of the EIT’s 2018 Call for KICs (Added Value Manufacturing and Urban Mobility) are broad. How should this be approached?
The Added Value Manufacturing and Urban Mobility themes presented in the EIT’s Strategic Innovation Agenda 2014-2020 are broadly defined on purpose to follow the EIT’s non-prescriptive approach. The EIT did not indicate any particular area or approach as innovation stakeholders are best placed to decide where to put the focus when tackling a particular societal challenge. This is in line with the EIT’s bottom up approach, allowing KIC Call applicants to define an innovative approach that will make a maximum impact through innovation in order to benefit citizens and resolve the societal challenge.