Enabling the power of consumers through sustainable consumption
Joan Hereu Morales
Doctoral researcher UPC
EIT labelled programme
I always wanted to create something that contributes to change the world for better. An engineer by background, I realised no innovative machine or system makes its way into the world without some business fundamentals, and that is when my interest in entrepreneurship developed.
An ideal world
A sustainable world, where human activities do not compromise the future of humanity and life on Earth. I believe that is to be achieved through enabling the power of consumers in the sustainability transition, by spreading knowledge and awareness on the impact of our consumption habits.
Studying and working inside EIT InnoEnergy’s ecosystem has helped me connect with and get support from like-minded academics and entrepreneurs