Makeup for all
CEO Ellure AB
A year within a large consultancy made me realise I was made for working independently. I wanted to make a difference in the world and build something on my own. My enrolment into the EIT Digital Master School kicked off my entrepreneurial journey.
We were awarded 'Start-up with the most potential' by the Swedish American Chamber of Commerce. The prize, a fully paid office in Manhattan for a whole year, was celebrated with a rum chocolate on a local roof top bar together with my co-founders.
The enthusiasm of our customers overcame the scepticism of those, mostly men, who didn’t grasp our purpose