Matej Rus

Start:up Slovenia

Jury member - EIT Innovators Award

Matej Rus, M.Sc. (Econ.) is a senior lecturer in entrepreneurship. Apart from his academic and research career at the Faculty of Economics and Business, which he began in 1996, he has been concentrating on consulting for entrepreneurs.

As a social entrepreneur and the director of Tovarna podjemov (, he began, in 2001, to implement the vision of establishing a thriving entrepreneurial incubator at the University of Maribor. He also established significant and recognisable national programmes for start-up entrepreneurship, such as Start:up Geekhouse, Go:Gobal Slovenia and Start:up Slovenia.

He is an exceptional strategist who understands that smart work is much more important than hard work. He mostly works with early-stage startups and innovation-driven startup oriented corporates. His successful entrepreneurial path, fruitful research and consulting work all contributed to his considerable experience, which he transfers into teaching, thus contributing to the applicability of theoretical knowledge.

Apart from that, he is the head of the organisational committee of the international PODIM Conference (, the leading author of a handbook and tool for business planning ( as well as a member of the start-up group named by the Government of the Republic of Slovenia to improve framework conditions for startups.