Discovering food trends with the highest effect on innovation
Transformation of food system
The transformation of the food system has already begun and is increasingly in line with people’s changing needs. Greater access to knowledge has empowered consumers and led to a shift towards more accessible, safe, sustainable and healthy food. Engaging people in this transformation and in food innovation is essential in order to accelerate the process, make it more efficient, and above all, appeal more to people.
Research on food
As a result of the work developed over the past years, AZTI has shifted its research on consumer trends to a specific focal point: food. The trends that are changing and going to change food innovation are presented here. How do they affect our everyday lives?