EIT Management Team

Working closely together in the daily management of the EIT, the EIT Management Team consists of the EIT Director, the Chief Operating Officer and the Heads of the following Units at the EIT:

  • Communications and Stakeholder Relations
  • Innovation Communities
  • Strategy and Impact 
  • Services and Finance

Adam Rottenbacher  

Chief Operating Officer

Adam Rottenbacher is the Chief Operating Officer at the European Institute of Innovation and Technology (EIT). He is in charge of managing the operational activities of the EIT and overseeing its core business units in order to achieve the objectives of the EIT. He also supports the EIT Governing Board in their strategic decision-making and supervision role, and he deputises the EIT Director in his absence. He works for the EIT since 2012, first as Finance Officer and then as Head of Director’s Office as from 2015.

Before joining the EIT, Adam worked as a financial auditor in the European Commission at the Directorate-General for Regional and Urban Policy, where he was responsible for the audit and financial control of EU-funded operational programmes aimed at regional development and capacity building in several EU Member States. While working for the European Commission, he gained seven years of experience in the field of EU finances and grant management as well as an in-depth knowledge of the functioning of EU institutions.

Prior to becoming an EU official, Adam worked in the private sector in corporate banking as a project finance manager and in one of the Big Four firms as auditor. He has almost 20 years of experience implementing EU innovation and regional policies as well as hands-on experience in public and private sector finances and auditing.

Adam holds an MSc in Business Administration/Finance from Corvinus University in Budapest and he is a qualified member of the Association of Chartered Certified Accountants in the UK.

Annual Declaration of Interest

Katerina Sereti

Acting Head of Communications and Stakeholder Relations Unit

Katerina Sereti is the Acting Head of Communication & Stakeholder Relations Unit at the European Institute of Innovation and Technology (EIT) since April 2022. Prior to this, she was the Head of Stakeholder Relations Section at the EIT, leading the Institute’s public and community affairs. She joined the EIT in August 2016 and is a member of the EIT’s participatory leadership team.

Before joining the EIT, Katerina worked for 11 years at the Ministry of Economy & Development, in fields related to private investments, start-up/scale-up support, international relations and EU Structural & Investment Funds. She has also served as an advisor to the Minister of Health in areas related to national reforms in the public health system and the strategic planning for the use of European Social and Structural & Investment Funds in the health sector. She joined the EIT while serving as Head of Department for EU co-funded projects at the General Directorate for Private Investments, in the Ministry of Economy & Development.  

She holds a degree in Business Administration and an MSc in European Studies from the Athens University of Economics and Business. Katerina is also a certified project manager by the European Commission (PM2) and a Personal & Executive Coach.


Dávid Tas

Acting Head of Innovation Communities Unit

Dávid Tas is Acting Head of Innovation Communities Unit at the European Institute of Innovation and Technology. His main responsibilities cover the management and coordination of grant implementation, operational processes and simplifications in interactions with the Innovation Communities. He joined the EIT in 2012 as Finance Officer, then became Head of Grant Assurance Section until being appointed Acting Head of Unit in May 2019.

Dávid began his career as an auditor at one of the Big4 firms, working on assignments at different clients in various business sectors.

Prior to joining the EIT, he had 10 years of experience managing projects funded by the EU and other international organisations. Firstly, he worked as an auditor in DG Agriculture and Rural Development at the European Commission, verifying compliance of expenditure with EU legislation and sound financial management in the Member States, with regard to one of the major EU budget lines.

Afterwards, he worked in different functions, among others, Head of Finance at the Financial Mechanism Office (part of the European Free Trade Association) in Brussels. In this role, he was involved in developing operational processes and overseeing projects funded by the EEA and Norway Grants, a multi-billion euro programme supporting different policy areas and a large variety of public and private stakeholders in 15 EU Member States in Central and Eastern Europe. He represented the interests of donor countries at several high-level negotiations with the beneficiary states.

Dávid holds an MSc in Business Administration from Corvinus University in Budapest and qualified as a member of the Association of Chartered Certified Accountants in the UK.

Annual Declaration of Interest


Head of Strategy and Impact Unit

Márton Herczeg is the Head of the Strategy and Impact Unit, leading several strategic initiatives and actions enhancing the impact of the EIT.

Márton joined the EIT in April 2016 as Programme Officer to manage the partnership between EIT Headquarters and EIT RawMaterials until being appointed Head of the newly created Strategy and Impact Unit from January 2018.

Prior to joining the EIT, Márton was Head of EU and International Consulting with the Copenhagen Resource Institute (now part of NIRAS Gruppen A/S) in Denmark for more than eight years, where he led teams involved in strategic planning and solutions for better policy applications for clients, including several European Commission Directorate Generals, the European Environment Agency, the Nordic Council of Ministers, and various Danish Ministries.

He began his carrier at the Budapest University of Technology and Economics (BME) as researcher and lecturer while also managing projects at non-governmental and private organisations..  

Márton has over 15 years of experience advising EU and national policymakers and other decision makers on science and evidence-based strategies, initiatives and policies on sustainable management of natural resources and waste, eco-innovation, resource efficiency and productivity. He also has eight years of experience as a university lecturer in environmental management and economics, environmental performance evaluation, and sustainable resource management.

He is author and co-author of more than 70 publications, including several analytical papers, policy reports and briefs, research reports, books and articles in professional journals.

Márton holds an MSc in Bioengineering and a PhD in Economics and Management from BME.

Annual Declaration of Interest


Head of Services and Finance Unit

Tzvetan Zafirov has more than 20 years of professional experience at different managerial positions, both in international organizations as well as in the private sector.

Prior to joining EIT he was the Second Deputy Director of the Office for Democratic Institutions and Human Right (ODIHR) in Warsaw, Poland. Previously he has served for more than 13 years as the Deputy Director for Operations with the United Nations Development Programme (UNDP) in Lao PDR, Cyprus, the Regional Centre for Asia and the Pacific in Sri Lanka, and Bulgaria. Before joining UNDP he has worked for more than 7 years in the banking and finance sector.

Tzvetan has an MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill and a Master's degree in International Economic Relations from the University for National and World Economy in Sofia, Bulgaria. 

Annual Declaration of Interest