This European Call for Action on Rare Earth Magnets and Motors is the result of a stakeholder consultation process. It was conducted under the auspices of the European Raw Materials Alliance (ERMA), which was launched in 2020 by the European Commission under the leadership of Commissioner Thierry Breton and Vice President Maroš Šefčovič. One of the objectives was to identify and address regulatory bottlenecks and related opportunities that would support the growth of alternative European and global rare earth supply chains - to make EU industrial ecosystems more resilient. Thus, rare earth magnets and motors became the first priority theme for ERMA, which – overall – aims to make Europe economically more resilient by diversifying its supply chains, creating jobs, attracting investments to the raw materials value chain, fostering innovation, training young talents and contributing to the best enabling framework for raw materials and the Circular Economy worldwide. The Alliance addresses the challenge of securing access to sustainable raw materials, advanced materials, and industrial processing know how, which are the nucleus for strategic technologies and key enablers to achieve the Green Deal. Raw materials are essential to the successful execution of the European economic and green agenda. By 2030, ERMA’s activities will increase the production of raw and advanced materials and address Circular Economy by boosting the recovery and recycling of Critical Raw Materials.