Report on food industry perspective in increasing consumer trust

Report on food industry perspective in increasing consumer trust and support for the food supply chain and for food companies.

As part of the Grand Challenge on Consumer Trust project, partners in the UK, Finland, Poland, Spain, Italy, and Israel have each held 1-2 workshops and 3-4 interviews with actors across the food supply chain to understand their concerns and perspectives in relation to consumer trust. These workshops and interviews provided insight about the issues that increase or decrease consumer trust in the food supply chain, major consumer trust-related issues in the supply chain, and current and future/potential initiatives aimed at increasing consumer trust.