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KIC InnoEnergy Iberia: From Science to Business course

The KIC InnoEnergy From Science to Business course and its contents are designed around the concept of a new tech-based entrepreneurial venture, specialty in the areas of sustainable energy.

Key Takeaways

  • How to find and evaluate business ideas.
  • How to analyze the environment, the industry and the market to understand the idea.
  • Methods to differentiate between an idea and an opportunity.
  • How to craft a suitable business model.
  • Basics of competitive strategy, and how to get your clients to continuously choose you instead of your competitors.
  • Basic tools for market analysis and consumer understanding.
  • Frameworks for designing marketing plans.
  • Understanding financial statements: profit and loss account, cash flow and balance sheet.
  • Methods to estimate the capital requirements of the venture.
  • How to protect the new venture. What can be patented?

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