The KIC InnoEnergy From Science to Business course and its contents are designed around the concept of a new tech-based entrepreneurial venture, specialty in the areas of sustainable energy.

Key Takeaways

• How to find and evaluate business ideas.
• How to analyze the environment, the industry and the market to understand the idea.
• Methods to differentiate between an idea and an opportunity.
• How to craft a suitable business model.
• Basics of competitive strategy, and how to get your clients to continuously choose you instead of your competitors.
• Basic tools for market analysis and consumer understanding.
• Frameworks for designing marketing plans.
• Understanding financial statements: profit and loss account, cash flow and balance sheet.
• Methods to estimate the capital requirements of the venture.
• How to protect the new venture. What can be patented?