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The Estonian start-up Woola aims to disrupt the e-commerce packaging market with their recycled packaging material made from sheep wool waste residue.

Supported by EIT Climate-KIC    EIT InnoEnergy

As online delivery services have grown over the years, so has plastic waste. Woola aims to significantly decrease the production, consumption and landfill waste of environmentally harmful materials like Styrofoam and plastic with their alternative product made solely from sheep wool waste. Their sustainable packaging is shockproof, heat-proof, and at-home compostable within six months.

EIT Community support

Woola was established at the end of 2019 by Estonian entrepreneur Anna-Liisa Palatu. Anna-Liisa and her team won the 2019 EIT Climate-KIC Climathon, an international climate change ideathon that saw a record-breaking 6 500 participants from over 56 countries spanning six continents. Not long after, EIT InnoEnergy, crowned Woola the winner of their acceleration program, PowerUP! with a EUR 50 000 cash prize and a spot in EIT InnoEnergy’s beyond acceleration incubator, Highway programme. Woola is set to start delivering their products with an intake of commercial orders.