LEVELS: Pioneering business transformation through Generative AI
In May 2024, a groundbreaking startup emerged when four former Data Science students from the EIT Digital Master School — Emanuele Baldelli, Filippo Caliò, Dario Del Gaizo, and Tommaso Lucarelli — founded LEVELS.
Based in Italy but with global ambitions, this innovative venture specializes in harnessing the revolutionary power of Generative AI to transform business operations across industries, with a growing focus on the construction sector.
What sets LEVELS apart is its singular focus on Generative AI systems that function as digital collaborators rather than mere tools.
Our expertise lies in crafting tailored Generative AI systems that improve core business processes and address critical operational challenges. These solutions go beyond automation, acting as digital co-workers that assist and enhance employees' efficiency, driving innovation and scalability
Emanuele Baldelli, Co-founder of LEVELS
The company is currently developing a specialized SaaS platform for the construction industry, designed to streamline the complex bureaucratic processes associated with safety compliance — a significant pain point in the sector.
From corporate success to entrepreneurial adventure
Before founding LEVELS, Baldelli had secured a coveted position at Amazon's European headquarters. Despite the prestige and exceptional work environment, he found himself yearning for something more challenging and dynamic.
While the work and the people at Amazon were amazing, I felt like something was missing — the excitement, the adventure. I was a bit scared of living a plain life and wanted a new, big challenge rather than working at a corporation indefinitely.
Emanuele Baldelli, Co-founder of LEVELS
Drawing inspiration from Steve Jobs' philosophy that "everything around you that you call life was made up by people who were no smarter than you," Baldelli embraced the belief that he could create something meaningful that would impact others' lives.
The founding team credits the EIT Digital Master School as a pivotal influence in their entrepreneurial journey.
EIT Digital MS provided us not just with balanced theoretical and practical knowledge, but also with an incredible environment to grow together. The greatest influence came from sharing this experience with like-minded individuals who share a unique mindset—one that connects them deeply with each other while setting them apart.
Emanuele Baldelli, Co-founder of LEVELS
These connections, formed during their studies and strengthened during their final year at their exit university, proved instrumental in creating the foundation for LEVELS.
Embracing the entrepreneurial challenge
According to Baldelli, the most rewarding aspect of entrepreneurship lies in the constant evolution and problem-solving required. “I see it through the lens of experience—the adventure, the ups and downs, and the challenges I face. The problems we encounter every day are always new, complex, and unexplored. This is what makes it truly unique and fulfilling.”
These challenges span every facet of business development: identifying market needs, articulating value propositions, finding customers, determining pricing strategies, managing talent, and striving to create a meaningful impact—all while navigating the cutting-edge field of Generative AI.
When asked for advice for aspiring entrepreneurs, Baldelli offers a candid perspective on the entrepreneurial journey: “There's no advice that can truly prepare anyone to start. This is such a life-changing choice that no tips, no motivational talk, can push you to do it unless you are fully determined to try it with everything you have.”
He emphasizes that entrepreneurship demands sacrifices in pursuit of a vision—"the belief that you can create something lasting, something meaningful, that will make a difference for people."
As LEVELS continues to evolve, the company remains committed to scaling its Generative AI offerings, expanding its SaaS platform capabilities, and fostering continuous innovation. By combining groundbreaking technology with top talent in the field, LEVELS aims to spearhead a future where Generative AI fundamentally transforms how businesses operate and grow across global industries and markets.
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