EIT RIS Straight to Market (S2M) 2024 - Start-ups | Scale-ups | SMEs
The RIS Straight to Market programme, seeks to support small and medium-sized companies (SMEs), start-ups and scale-ups to bring to market new food products in the process of development or being highly improved at a nutritional/sustainable level.
The strong market-oriented aim of this call will be combined with the engagement with consumers, through co-creation workshops in which their needs and expectations will be heard, and feedback on product is given to validate the added value in terms of nutritional improvement for consumers.
Role of Start-ups
The selected start-ups will have access to participate in a co-creation process with consumers, gathering feedback from them, in the country where the product is meant to be launched to get their products ready to market.
The role of start-ups will be focused in finishing the development of a new product or significantly improve the product characteristics of an already developed product (either from a nutritional or sustainability perspective) following a co-creation process. Including consumers feedback and demands in final product design.
After gathering consumers feedback, each selected start-up will work to market their new or highly improved food product by 1 July 2025 and will commit to achieve EIT Food Impact KIPIs for each marketed product by 1 December 2025.
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