EIT RawMaterials-supported Circularise: merging Blockchain with the physical world
Circularise, a start-up supported by EIT RawMaterials, showed their product during the Disruptive Innovation Festival, an online festival of ideas that asks the question: 'what if we could redesign everything'?
What is Circularise?
Circularise is a web-based individual product tracking system that allows producers to add unique identifiers to any product (e.g. composition product and material contents). This identifier can be used internally and to communicate with other parties in the value chain (e.g. to recyclers: buildup of end-of-life products, value assessment, forecasting, etc.). This communication is based on Blockchain, thereby ensuring trust and privacy.
How is Circularise used?
Circularise is used by producers of consumer electronics to engage with their customers. This allows them to capture valuable market data without intruding in their customers’ privacy. This same label can be used by recycling facilities to improve their sorting capabilities, saving time and ensuring a higher quality secondary raw material.
Circularise can also be used to comply with legislation e.g. conflict minerals reporting. By mirroring product details from mine to product in the digital space in such a way that they cannot be changed, Circularise can be used as proof of due diligence.
The video below will start at 28:40 so you can hear how EIT RawMaterials supported Circularise.
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