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EIT Digital: Have you ever wondered why some social media posts fly and others don't?

EIT Digital SciTech Europa social media spread

[tweetable]Making sense of topic spread on social media.[/tweetable]

A SciTech Europa article on EIT Digital's SenseMaking Innovation Activity explains why. 

'The core question is that when two sources launch a social media posting on a similar topic, what would make people from different social and geographical boundaries adopt, share, or react to one of these sources and not to the other. Based on the answer, we can perform more accurate and more timely prediction of a topic’s virality.', said Leila Bahri, a Postdoctoral researcher at KTH Swedish Royal Institute of Technology and member of the Sensemaking development team.

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